Steph Irvine
Creative Producer, Swinburne University of Technology
Welcome to
Media Strategy
digital content creators specialising in all things sustainable
Sustainable Farming
Behind the Farm Gate
Victorian farmers are world leaders in carbon abatement and a key part of the climate solution. Since 2005, Australian agriculture has reduced its direct emissions by 65%. We’ve done this by embracing new practices and technologies, such as rotational grazing, low-till cropping, and converting animal waste to renewable energy.
The VFF looks forward to partnering with the Victorian Government and across industry to help farmers respond to climate effects. Our collective mission must be to ensure Victorian farmers are acknowledged, valued and respected for the work they have already done, and continue to do, in reducing their on-farm emissions.
Promoting the proactive stance of agriculture in relation to climate change is critical to achieving appropriate regulation and programs from government that support agriculture utilising technology such as GPS agriculture as well as developing simple biodiversity certification systems that provide an income stream for farmers who take actions to sequester other sector emissions.
The Victorian horticulture sector has over 3700 horticultural businesses and a farm gate value of around $2.4billion.
We offer access to a range of important projects and grants to help enable you to get the most out of the resources on offer for your farm. Everything from bushfire recovery grants and drought assistance to educational resources to help foster the next generation of farmers. VFF projects and grants are here to help you and your farm.
From farm to export
LDC Australia
Media Strategy was commissioned by LDC Australia to provide Digital content for all of their media channels. Working on the land with farmers and following their crops from farm to the export ports of Melbourne Victoria.
Using our years of drone experience and all the licensing requirements and insurance to go with it. Working with the port authorities, and other relevant bodies, we were able to get some stunning imagery.
Capturing the Heart of Early Learning
At Media Strategy Australia, we understand the profound impact that authentic imagery and video content can have in the early learning and childcare sector. Capturing the essence of child-led learning, the strength and capability of young learners, and the importance of inclusive and respectful partnerships is at the heart of what we do.
We are committed to producing content that reflects the values of inclusion, relationships, and community engagement. Our team works diligently within the boundaries of image consent, ensuring that every piece of content respects the privacy and dignity of children and their families.
By collaborating closely with educators and families, we create visuals that not only tell compelling stories but also honour the trust placed in us. Our approach is reflective and collaborative, aiming to showcase the vibrant and dynamic environments where children are encouraged to be active participants in their own learning.
At Media Strategy Australia, we believe that thoughtful and respectful content creation can inspire and inform, highlighting the transformative power of early childhood education.
Smart gardening
How can gardeners help combat climate change? Home gardeners can be an important part of the solution to climate change by using sustainable practices. Sustainable gardening and landscaping techniques can slow future warming by reducing carbon emissions and increasing carbon storage in soil and plants.
Plant plants! Green spaces can cool temperatures locally by reducing the heat generated by urban areas. Additionally, green plants uptake carbon dioxide, a greenhouse gas, during photosynthesis. Flower abundance and plant diversity in the garden can also benefit pollinators and other wildlife that are challenged by climate change.
Victoria in Bloom recognises and rewards the great work of gardening enthusiasts living in public or community housing.
It’s a way of saying thanks to renters for their hard work to create and maintain amazing gardens that contribute to the communities they live in.
Renters can enter all types of gardens – from balconies, to back yards and community gardens. No garden is too big or small.
There is no age limit either, with the Best Young Gardener category opening doors for under 25s who enjoy gardening or are thinking of a career in this field.
Offshore Energy
Establishing offshore renewable energy infrastructure
Australia’s renewables industry has hailed as “momentous” the news that the federal government has officially commenced the process to declare Gippsland, in Victoria, as Australia’s first zone for offshore wind project development. Public consultation on the proposed Bass Strait off Gippsland region will begin immediately, the Albanese government said on Friday morning, to work with communities, environmental groups, industry and the maritime sector on establishing the potentially massive new industry. Department of Energy,
Renewable hydrogen
A clean, safe and versatile energy carrier with potential to transform energy systems.
Renewable hydrogen is produced when the energy generated from renewable sources such as the sun, wind, tides or waves powers an electrolyser to convert water into hydrogen gas.
It is an odourless, colourless and lightweight zero-carbon gas. It can then be stored, transported – and used when needed.
Renewable hydrogen offers the potential as a clean, safe and reliable fuel source. Hydrogen production is becoming not only cleaner but cheaper. It could sustainably power Victoria’s transport, agriculture and manufacturing sectors. While creating jobs across our state.
Renewable hydrogen offers enormous potential as a perfectly clean, safe and reliable alternative to emission-intensive fuels.
Women in Sailing: SheSails and Career Pathways
Sailing has long been male-dominated, but initiatives like SheSails, backed by Australian Sailing, are changing that. SheSails encourages women to experience sailing in a supportive, inclusive environment, offering programs from beginner lessons to competitive racing.
Beyond participation, SheSails provides career pathways in sailing. Women can become instructors, coaches, race officials, or work in club management and the marine industry. Professional sailing is also growing, with more women competing in events like the Sydney to Hobart Yacht Race.
Challenges remain, but role models like Jessica Watson and Lisa Blair inspire change. SheSails helps break barriers, offering mentorship and training to empower more women in the sport.
Interested in sailing? SheSails events run nationwide, welcoming all skill levels. Visit the Australian Sailing website or your local club to get involved. The ocean is calling—set sail today!
Media Strategy Australia
We work with a diverse range of clients – large corporations and small enterprises as well as government departments, charities and magazine editors.