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Sarah O’Connor

Media and Communications Advisor – Epworth HealthCare

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Media Strategy

digital content creators

7

Victorian Department of Health

Media Strategy was commissioned by the Victorian Department of Health to produce a video for Safer Care Victoria’s Discharge Optimisation for Planned Surgery program. Filmed entirely at Werribee Mercy Hospital, the production included interviews, voiceovers, and on-location visuals to explain how trained healthcare staff use evidence-based criteria to safely discharge patients. As a trusted content partner, we worked closely with hospital staff to ensure a smooth, professional shoot in a sensitive environment, delivering a clear, engaging video that communicates the program’s benefits—safer, timely discharges, improved patient outcomes, and better hospital resource use.

For the Enhancing Stroke Care initiative, Media Strategy filmed on location at Bendigo Health, capturing interviews with clinical staff and Ambulance Victoria personnel alongside B-roll of patient care and hospital operations. Working closely with healthcare teams, we delivered a polished, engaging video that highlights time-critical stroke treatment, collaboration across hospital and ambulance services, and the measurable impact of the program on patient outcomes.

CAR T-Cell Therapy

The Peter MacCallum Cancer Centre in Victoria is at the forefront of cutting-edge cancer treatments, including CAR T-Cell Therapy—a revolutionary approach that reprograms a patient’s immune cells to fight cancer. This therapy offers hope to patients with certain blood cancers who have exhausted other treatment options.

Working closely with Peter Mac, we are creating an impactful video and stills photography project to showcase the science, innovation, and personal stories behind CAR T-Cell Therapy. Through compelling visuals, we aim to highlight the dedication of researchers, clinicians, and patients involved in this life-changing treatment.

This collaboration will help raise awareness and support for advanced cancer therapies, ensuring more people understand the potential of CAR T-Cell Therapy. Stay tuned for an inside look at this remarkable medical advancement.

Offshore Energy

Visualising Gippsland’s Offshore Renewables

Media Strategy was commissioned to produce a video showcasing the offshore renewables industry in the Bass Strait off Gippsland. The project involved creating a 3D visualisation of proposed wind farms along the Gippsland coast, providing stakeholders and the public with a clear, compelling view of the project’s scale and impact. We were engaged across every stage of production—from concept development and storyboarding to scriptwriting, 2D and 3D graphics, filming, and final production—demonstrating our end-to-end expertise in delivering high-quality, visually immersive content that brings complex infrastructure projects to life.

Renewable hydrogen

2D storytelling

Media Strategy was commissioned by DEECA to produce three animated videos highlighting the benefits of renewable hydrogen for Victoria. Using engaging 2D animation and clear storytelling, we worked closely with DEECA through every stage of development—from concept and storyboarding to design and final production. The result was a series of accessible, visually compelling videos that helped communicate complex information to a broad audience.

View the videos and learn more about renewable hydrogen on the DEECA website.

Swinburne edge

Drone photography

LDC Australia

LDC Australia commissioned Media Strategy to create digital content for use across all media channels. We worked closely with farmers on the land, capturing their crops’ journey from paddock through to the export ports of Melbourne. Leveraging years of drone expertise, backed by full licensing and insurance, we secured approvals with port authorities and other key bodies to deliver striking, high-impact imagery that elevated LDC’s storytelling and strengthened its brand presence.

Building Consumer Awareness

Victorian Farmers Federation engaged Media Strategy to deliver a campaign showcasing and supporting Victorian farmers and their produce. Collaborating with farmers in key niche markets, we produced a suite of 15, 30, and 60-second TVCs. The campaign launched at the Royal Melbourne Show, increasing consumer awareness and strengthening recognition of Victorian-grown products.

Media Strategy Showcases Women in Sailing

Media Strategy, a long-term content partner for Australian Sailing, was commissioned to produce a video highlighting the SheSails program, which encourages women to sail in a supportive, inclusive environment. Filming spanned on-water shoots of yachts and training sessions, as well as marinas and yacht clubs across the bay. Using interviews, action footage, and immersive storytelling, we captured the full impact of SheSails—from beginner lessons to competitive racing and career pathways—delivering an engaging video that celebrates women breaking barriers in sailing.

Media Strategy Australia

We work with a diverse range of clients – large corporations and small enterprises as well as government departments, charities and magazine editors.

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